Wilfrid Laurier University Press

Founded in 1974, Wilfrid Laurier University Press publishes scholarly monographs, collections, and trade books in history, literature, sociology, social work, life writing, film and media, women’s studies, philosophy, and religion.

The twice-yearly catalogue was produced in-house in black and white. Its design didn’t showcase the more dynamic identity that the Press was starting to project. We redesigned the catalogue from cover to cover, introducing full-colour, additional imagery, and QR codes. Shooting the two-dimensional code with a cellphone camera takes your browser directly to a Web page with tailormade content.

The results are bold but clean and simple with strong visual appeal, reflecting a sense of innovation at the Press.

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Context

Catalogue inside spread


Solution

Accommodating a title for which no cover was available.