Pronk & Associates

Pronk provided design, art direction, photo research, page composition, and pre-press services for North American educational publishers. It produced complete textbook programs in mathematics, science, and language arts.

Pronk & Associates had substantial production and photo research resources but a relatively small design staff. The highly competitive educational publishing arena requires not only sophisticated production but also graphic discipline. On contract for two years, Gary mentored promising personnel in design techniques and introduced ways of working beyond some of the tried-and-true conventions of educational print material.

He developed covers and interiors across several subject areas. Key to his approach was to balance the numerous graphic elements without losing either lucidity or a sense of play.

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Context

Grade 8 science textbook for the British Columbia market, to incorporate some imagery specific to the area.


Solution

Interior: image research and design concept for a 4-colour spread to accommodate text, images, graphs, and sidebars

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