JUMP Math is both a program and a set of materials to help students develop confidence in mathematics. It is used in the US, the UK, Australia, Canada, and Jamaica.

Begun as a tutoring club in 1998, JUMP Math was founded with tremendous mathematical expertise but little knowledge of publishing. As demand grew and the program developed grade-specific student workbooks and teachers’ guides, a more professional look was required. The original one-colour workbook covers made use of what was to hand—children’s drawings—but the publications needed both a coherent identity and a way to differentiate grade levels.

We developed a four-colour design using imagery that evolves in scale from the minute to the universal as the grades progress and a distinct colour palette for each.



Grade 1 student mathematics workbook


Cover: image research, design, and artwork for 8.5 x 11" softcover. The image shows natural mathematical patterning on a tiny scale.