Conference of Independent Schools of Ontario

The Conference of Independent Schools had a mandate to produce an informational brochure to sell to private schools: Community of Care: A Guide for Students, Parents, Educators about the Prevention of Alcohol and Other Drug Use.

As the name suggests, the brochure was aimed at both students and parents, two very different audiences. CIS intended to base the publication on an earlier two-colour brochure that was packed with facts but devoid of imagery. The brochure was divided into several sections, separated by tabs.

We decided to use full-page photographs to separate the sections and to put the voices of teens themselves up front, in large callouts. The factual emphasis is still evident, but the presentation embraces a teen readership as well.

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Context

Cover for educational brochure


Solution

Photography, design, and artwork for a 40 page two-colour brochure. Close-up photography creates intimacy with the subject.